Our Marketing Strategy

House DollarStep One: Pricing the Home

Before I ever list a house, I work out a thorough and scientific professional opinion about the price of the home based on comparable sales and market conditions. We’ll talk about your individual set of needs and begin to create an individual plan to sell your house.

Step Two:  MLS EntryHelpful Realtor

The Multiple Listing Service is the first point of contact for thousands of agents, and is the most used tool in the industry for matching buyers to sellers. We’ll input you to the service with a professionally written description, high-quality photos, and a stunning virtual tour that will appeal to buyers interested in your properties like yours.

Step Three:  Internet Placement

How’s this for a statistic: while most agents look to the MLS first, 84% of new homebuyers look on the Internet for their next property before they ever contact an agent (source: National Association of Realtors.) That makes Internet marketing a mandatory part of any effective home sale plan. I have premium subscriptions to websites that buyers go to first, and we actively pursue leads to convert lookers into buyers. If you list with me, you’ll find your home on over 300 popular websites, including:

Listing Syndication

Step Four:  Print AdvertisingNewspaper Real Estate Ad

Although the majority of buyers start their search on the Internet, it’s important to market to your home’s market base.  I send out thousands of postcards to promote my listings to potential buyers, and I provide excellent flyers for your property.  It’s all a part of my ‘all-of-the-above’ approach to real estate marketing.

Our Commitment to Professional, Aggressive Service

Professional service is the cornerstone of my business. I work extra hard every day, including evenings and weekends, to make sure that I’m doing everything I can to sell your house. I do everything I can to be open and available for you.

  • My goal is to sell your house as fast as possible, for as much as possible, with the least amount of inconvenience to you as possible.
  • I’ll provide tips on how to fix up your house to help it sell faster and maximize return for the least investment.
  • I utilize a national showing service to assist in setting up your showings.  By using this company, I am able to ensure maximum service to any potential buyers.
  • I’ll aggressively promote your property with other agents.
  • I’ll provide an estimate of your net proceeds.
  • I’ll immediately sign you up for accurate and important market activity in your area, including new, pending, and sold listings, as it occurs.
  • I’ll provide contacts with vendors for any necessary maintenance, such as lawn care or handymen.
  • I pre-approve all our potential buyers before we ever accept a contract, making sure to the best of my ability that a buyer is able to get the financing they apply for.
  • I attend inspections and appraisals to take the uncertainty out of the process.
  • Good communication has always been my best marketing tool, and I’m constantly available to talk with you about anything and everything pertaining to your listing.  I’ll keep you up-to-date about your listing status or any prospective buyers.  Call me anytime.